To support Sky’s reputation as the leader in digital communication and entertainment Sky commissioned a series of bespoke site specific LED super screens across their HQ Campus and beyond to The O2, with the purpose of creating engaging and immersive brand moments for their ambient audiences. We worked with SCA to bring these super screens to audiences at Sky HQ and beyond.
Each environment required its own unique approach to the design of the screens and content strategy for it’s audience. Sky Central – the heart of Sky HQ needed to deliver a warm welcome and a moment of awe whilst establishing Sky’s portfolio of brands services and entertainment. Placed at the entrance, back and throughout Sky Central, the LED screens played out latest and greatest content whilst escorting staff and visitors on a visual brand journey through Sky.
The purpose of the screens at the O2 was to celebrate the Sky brand whilst entertaining and impressing passing and dwelling visitors. To do this a one of its kind Sky logo screen was crafted to deliver a moment of awe as soon as visitors entered the building. Supporting screens and a ticker supported the jewel in the crown and presented the latest content, created to place a smile in the mind of passers by.
Both sets of super screens pleased and successfullly delivered epic entertaining moments, whilst celebrating and amplifying Sky’s reputation as a leader in content and distribution.