In Dec 2019 we relaunched the Sky Ocean Rescue Café to showcase the work Sky does to tackle the use of single use plastics. Opened by the #PassOnPlastic campaign supporter and Sky Sports pundit Jamie Redknapp, it’s made up of a series of immersive installations to inspire others to change their everyday plastic use habits.
From the offset we made a promise: no new plastics, no PVC vinyl, sustainable printing, and every item had to tell a story. This project, who we teamed up with Sky creative Agency to produce, sits at the heart of our philosophy for creating more environmentally responsible campaigns.