We launched Be More Octopus at the London Design Festival 2020, with an exhibit hosted at Frank Ison Space, to showcase our sustainable approach to the creative industry, whilst engaging guests with a surprise deep sea AR experience. All parts of the exhibit were created from sustainable sources and upcycled post event to ensure waste was negated. Wall graphics become tote bags and face masks, whilst the 3D printed coral reef (made from recycled plastic) went to a marine centre where it will be embedded into the aquarium for the marine life to enjoy.