Series five of Game of Thrones was all about anticipation, was Jon Snow dead? (Who knew…).
We staged a multi teared experience, working with Sky Creative Agency to produce, over six weeks for the staff and visitor’s of Sky HQ.
We layered up messaging through pop up, audioscapes, VR gamification, and reacting fights scenes with character actors. This culminated in a wall of 3D printed faces that bled a message on launch day.
As we ramped up the tension drawing nearer to launch date, the debate about the new series became heightened. Each day there was something new for our audience to see and interact with and the buzz was palpable.