For the launch of the first complete season of Formula 1 being shown on Sky Sports, we worked with Sky Creative Agency to invite the show’s pundits, staff and visitors to Sky HQ to race. Albeit on a small remote controlled scale. The winner got weekend passes to the British Grand Prix. Wish we could have entered…
The launch was filled with F1 talent and visitors trying to get sneak a peek or get involved. A live stream on the Sky Sports Facebook page and mentions on Sky Sports News ensured a great PR and a good social buzz.
