Teaming up with Sky Creative Agency we transformed the 1st floor of Sky Studios at The O2 into an interactive broadcast experience, putting our audience in the hot seats of Sky Sports and Sky News studios.
We brought the Sky Sports Premier League Outdoor Broadcast Studio to The O2 – giving our audience a unique opportunity to be ‘Player of the Match’. After striking a pose, they receive a personalised video of the Super Sunday pundits commentating on their performance in the match. Participants can also have a go at being on the star-studded pundit panel and get to take on the tactics screen.
Next door, our audience step into the world of Sky News and experience what it’s like to be a news reader. Surrounded by studio cameras, mics and lights, in a studio modelled to match the real Sky News studio, participents read a breaking news story of their choice off an auto queue. They then take away their news report as a shareable video keep sake.
Both ‘On Air’ experiences have proved popular and been in high demand by Studios visitors since their launch, giving visitors a behind the scenes insight they can’t get anywhere else, for free.