For the launch of HBO’s ‘Westworld’ on Sky Atlantic, we worked with Sky Creative Agency and placed our audience at the heart of the show, asking them to respond in a poll based on a moral judgement. Actors posing as robots behind a glass casing reacted as people made their call. It was incredibly eerie.
With 4000+ votes over 5 days and multiple sharable activities, set to a background of large scale Immersive print, the response was great in creating buzz around the new show.
