We created the Visible Artist Project for Audible with the purpose of filling their London HQ with vibrant and meaningful art that reflected their values. Each of the 13 artworks delivered social impact to a charity partner or emerging or underrepresented artist by providing a platform to showcase their talent and foster industry recognition.
To make this happen, we developed the Visible name, brand identity, and exhibition theme – The Colour of Words, and ran an IG social media campaign that reached 24,436 Instagram accounts in 8 weeks and gathered 77 artist submissions.
The project delivered far reaching social impact for underrepresented and emerging artists, providing the 10 winners of the award with empowerment, cash prizes, mentorship and an anticipated exposure of their artwork to 120 staff members and 18,720 visitors including celebrities and high profile individuals.
Audible achieved positive social impact brand exposure to over 25k people through the social media campaign, workshops and the exhibition at the House of St Barnabas.
The Audible Visible Artist Showcase included 3 collaborative works by Charity Partners Accumulate – The Art school for the Homeless and The National Literacy Trust working with the men from HMP Grendon. The charity collaboration workshops were run by acclaimed artists Lakwena and David Shillinglaw and provided 39 participants with empowering, unforgettable experiences – including Audible staff members.
• 39 workshop participants
• 24,436 Instagram accounts reached – Audible_London featured in each post (18.03 – 15.06)
• 10 winners from emerging and under-represented communities
• Mentorship by 5 leading members of the art world for all 10 winners
• Prize funds for all 10 winners
• Exhibition at St Barnabas with 150 guests
• 3 year showcase at Audible HQ will present the artists to 120 staff members and 18 720 visitors including celebrities and high profile individuals.
• Exceptional, memorable, experiences for all involved.
If you’d like to take a deeper dive into the FULL SOCIAL IMPACT CASE STUDY email jo@cooper-collective.com.
